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The Dip

Every new project starts with a burst of excitement. But soon, the novelty wears off, the challenges mount, and you find yourself in “The Dip.” This article explores the psychological valley that exists between the start of a journey and the achievement of mastery. Understanding “The Dip” is the key to success; it’s the place where most people quit, but it’s also the place where the greatest value is created. By learning to recognize this phase, you can decide whether to lean in and push through or strategically pivot before wasting more energy.

The Curve of Achievement

Success is rarely a straight line. It usually looks like a “U-shape”: a fast start, followed by a long, difficult period where results don’t seem to match the effort, and finally, a sharp rise toward mastery. The Dip is that long middle stretch. It is designed to weed out the half-hearted. If the path to success were easy, everyone would do it, and the reward wouldn’t be nearly as valuable.

Three Ways to Navigate The Dip:

  1. Define Your “Quit Criteria” Early:
    • Before you are in the middle of the struggle, decide what would actually make you walk away. Is it a lack of market interest? A fundamental change in your goals? By setting these criteria beforehand, you prevent yourself from quitting just because things got “hard.”
  2. Focus on “Process Goals” Over Results:
    • When you are in the Dip, the final result feels miles away. Shift your focus to what you can control: the daily process. Celebrate showing up, finishing a task, or learning a new skill. These micro-victories provide the emotional fuel needed to keep moving when the big win is out of sight.
  3. Seek Out “The Others”:
    • Find people who have already crossed the Dip in your specific field. Whether through books, podcasts, or direct mentorship, hearing about their “middle years” reminds you that your struggle is a normal—and necessary—part of the process.

The Reward of Persistence

The Dip is where the magic happens. It is the crucible that refines your skills and proves your commitment. If the project is truly worth doing, then the Dip is something to be embraced, not feared. Crossing it is what separates the dreamers from the achievers.

What’s Coming Next…

In our next installment, “The Art of the Pivot,” we’ll explore how to gracefully change direction when a path truly has reached a dead end.

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3 mins